Market Research involves the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors a new company faces.
Alexander Ford Ventures’ Market Research: Project Description
The Project is conceived and modeled to take advantage of existing opportunities within the Agriculture Sector of the country specifically with regards to access to viable seeds for agricultural production. The client was in process of finalizing the purchase of equipment to cater for seed cleaning and processing facilities.
Alexander Ford Ventures’ Market Research: Actions Taken
Brickstone was contracted to:
• Act as Alexander Ford Ventures’ trusted adviser, providing sound financial and strategic advice to ensure the success of the development of the Project and the execution of the Proposed Project. Brickstone acted as a Business adviser by conducting a holistic review of the Project’s capital requirements, articulating the expansion plans and developing a sustainable financing strategy to maximize its shareholder value, towards implementing the Project.
• Brickstone developed a Comprehensive Market Research and Feasibility Study and Financial Model to help communicate the viability of the project to investors.
• The Feasibility Study showed the project to be viable. The company is currently seeking financing for the Seed Cleaning and Processing Factory.